Privacy Policy

Effective Date: 1 September 2026
Last Updated: 1 September 2026

Asan Match is a product of M2Logix Software Company.

This Privacy & Data Protection Policy explains how Asan Match (“Asan Match”, “we”, “our”, “us”, “App”, or “Service”) collects, uses, stores, processes, shares, protects, and deletes personal information when individuals, families, clients, professional matchmakers, marriage bureaus, rishta consultants, Nikah service providers, and other authorized users use our platform.

By using Asan Match, you acknowledge that your personal information may be processed in accordance with this Privacy Policy and applicable laws.

Where the General Data Protection Regulation (“GDPR”), UK GDPR, or other data protection laws apply to a particular user or processing activity, Asan Match will process personal data in accordance with the applicable legal requirements.

This Privacy Policy does not replace any consent that may be specifically required for processing certain categories of sensitive personal data.

1. About Asan Match

Asan Match is a professional matchmaking collaboration platform designed to connect professional matchmakers, marriage bureaus, rishta consultants, Nikah service providers, individuals, and families seeking suitable marriage proposals.

The platform allows authorized users and matchmakers to:

• Create and manage matchmaking profiles
• Search for potentially suitable profiles
• Add partner preferences
• Compare profiles
• Share profiles through controlled methods
• Send and manage matchmaking proposals
• Communicate through available platform features
• Manage clients
• Provide limited client access
• Receive smart matching suggestions and notifications
• Use technology-assisted profile creation and matchmaking tools

Asan Match follows a professional, matchmaker-managed approach. Direct client-to-client communication or matchmaking may be restricted according to the platform's available features and workflow.

Protecting the privacy, dignity, security, and confidentiality of users and clients is an important part of our service.

2. Who This Policy Applies To

This Privacy Policy may apply to:

• Professional matchmakers
• Marriage bureaus
• Rishta consultants
• Nikah service providers
• Individuals seeking marriage proposals
• Families seeking suitable matches
• Clients whose profiles are managed by matchmakers
• Users who receive authorized client access
• Visitors to Asan Match websites or related services

The type of personal information we process depends on how you interact with Asan Match.

3. Information We Collect

3.1 Account and Identity Information

Depending on the type of account or profile, we may collect information such as:

• Full name
• Initials or profile display name
• Mobile phone number
• Email address
• OTP and account verification information
• Account type
• Login and authentication information
• Profile photograph
• Account status
• Matchmaker profile information

Authentication information such as passwords, PINs, or other security credentials should be protected using appropriate technical safeguards and are not intended to be publicly displayed.

4. Matchmaking Profile Information

To provide matchmaking services, profiles may contain information including:

• Name or initials
• Gender
• Date of birth
• Age
• Height
• City
• Area
• Province
• Country
• Nationality
• Overseas residence status
• Marital status
• Education
• Profession
• Employment information
• Income information
• Family background
• Family status or class
• House ownership or housing information
• Photographs
• Profile description
• Marriage-related information
• Other details voluntarily provided for matchmaking purposes

Not every field is necessarily required for every user.

Profile information should only be provided where the person submitting it has the right or authority to do so.

5. Religious and Other Sensitive Information

Matchmaking profiles may include information concerning:

• Religion
• Sect
• School of thought
• Religious preferences
• Religious compatibility preferences
• Caste or community information
• Marital status
• Family background
• Income or financial information
• Other sensitive personal preferences relevant to matchmaking

Certain types of this information may be considered sensitive or special-category personal data under applicable laws.

We process such information only for legitimate matchmaking-related purposes and do not use religious information for unrelated advertising or unrelated profiling.

Where applicable law requires explicit consent for the processing of religious beliefs or other special-category personal data, such processing will be based on the appropriate legal condition, including explicit consent where required.

Users may be asked to provide separate consent where necessary.

Providing certain information may be necessary for specific matchmaking features. If required information is not provided or consent is withdrawn where the information is essential to a requested service, some features may become unavailable.

6. Partner Preferences

Users, clients, or their authorized matchmakers may provide preferred partner criteria, such as:

• Preferred age range
• Location
• Religion
• Sect
• Marital status
• Education
• Profession
• Income preference
• Height preference
• Family preferences
• Lifestyle preferences
• Other marriage-related requirements

These preferences are used to support profile discovery, filtering, comparisons, recommendations, and matchmaking.

Preferences do not guarantee compatibility, proposal acceptance, engagement, or marriage.

7. Information Provided by Matchmakers About Clients

An important part of Asan Match is that professional matchmakers may create, upload, update, manage, or share profiles on behalf of their clients.

When a matchmaker provides information about a client, the information may not have been collected directly by Asan Match from that client.

A matchmaker who submits a client's information is responsible for ensuring that they have an appropriate relationship with the client and any authorization, permission, or consent required under applicable law to:

• Collect the client's information
• Create the client's profile
• Upload photographs
• Enter sensitive matchmaking information
• Enter partner preferences
• Share the profile through Asan Match
• Manage proposals on behalf of the client

Matchmakers should not upload information about individuals without appropriate authorization.

Where required by applicable law, reasonable steps may be taken to provide privacy information to individuals whose data was received through a matchmaker or another authorized person.

A client may contact their matchmaker or Asan Match regarding access, correction, or deletion of their information.

8. Profile Creation Methods

Profiles may be created using different methods available within Asan Match, including:

Complete Profile

A matchmaker or authorized user may manually enter detailed profile and partner-preference information.

Quick Profile

A shorter profile may be created using available basic information and completed or updated later.

Profile Link

A matchmaker may generate a link that allows a client to submit their own profile information and preferences.

Users should only share profile links with intended recipients and should avoid publicly distributing links containing personal information unless they understand the privacy implications.

AI-Assisted Profile Creation

Where available, Asan Match may allow profile or biodata text to be submitted for technology-assisted or AI-assisted extraction and organization.

The system may analyze the submitted content to identify profile fields and convert available information into a structured profile.

Users and matchmakers should review automatically extracted information before relying on or publishing it.

9. Artificial Intelligence and Automated Matching

Asan Match may use automated systems, algorithms, or artificial intelligence to support certain features, including:

• Extracting information from submitted biodata or profile text
• Organizing profile information
• Identifying potentially relevant profiles
• Comparing profile information with partner preferences
• Calculating or estimating compatibility
• Generating smart matching suggestions
• Sending matching notifications

Automated matching is intended as a discovery and assistance tool only.

A compatibility percentage, recommendation, or automated suggestion:

• Does not guarantee that two individuals are suitable for marriage
• Does not guarantee proposal acceptance
• Does not guarantee engagement
• Does not guarantee marriage
• Should not replace personal, family, religious, professional, or other appropriate judgment

Where third-party technology or AI service providers are used to process information on behalf of Asan Match, they are expected to process such information only for authorized purposes and subject to appropriate contractual, privacy, and security requirements.

Asan Match does not authorize third-party providers to use personal matchmaking data for their own unrelated advertising purposes.

Where required by applicable law, additional information or consent regarding automated processing may be provided.

10. Photographs, Media, Camera, and Microphone

Where relevant features are used, Asan Match may process:

• Profile photographs
• Images shared within available communication features
• Voice messages
• Audio recordings
• Other media voluntarily uploaded by users

Camera, photo library, storage, or microphone access may be requested only where required for a feature selected by the user.

Granting device permission does not automatically mean all content stored on a device is collected.

Users can manage application permissions through their device settings, although disabling a permission may prevent the related feature from working.

11. Communication and Proposal Data

Depending on the available platform features, we may process information relating to:

• Match requests
• Proposal requests
• Sent proposals
• Received proposals
• Pending requests
• Accepted requests
• Rejected requests
• Profile sharing
• Favourite profiles
• In-app messages
• Images shared through communication features
• Voice messages
• Communication timestamps
• Relevant interaction history

Communications are not intended to be publicly visible.

Authorized participants may access communications in which they are involved.

Authorized Asan Match personnel may access relevant information where reasonably necessary for:

• Customer support
• Technical troubleshooting
• Safety investigations
• Fraud prevention
• Abuse prevention
• Enforcement of platform rules
• Compliance with legal obligations

Access is intended to be limited to authorized purposes.

12. Client Access

A matchmaker may grant a client limited access using the client's authorized mobile number or another available access mechanism.

Client access may allow the client to view profiles made available through their matchmaker and express interest in suitable profiles.

Where the platform follows the matchmaker-managed proposal workflow, a client's proposal request may first be submitted to the client's own matchmaker for review before being forwarded to the matchmaker responsible for the receiving profile.

Clients are not automatically given direct access to another client's private contact details.

A matchmaker may revoke a client's access where the platform provides this functionality.

13. Technical and Usage Information

When you use the App, website, or related services, certain technical information may be collected automatically, such as:

• Device type
• Device identifiers where permitted
• IP address
• Operating system
• App version
• Browser information
• Login activity
• Usage activity
• Search and filter activity
• Feature interactions
• Error information
• Crash reports
• Diagnostic information
• Security logs
• Approximate technical location derived from IP address where applicable

We use this information to operate, secure, maintain, troubleshoot, and improve the Service.

14. How We Collect Information

We may collect personal information:

• Directly from users
• From professional matchmakers acting for clients
• When profiles are created or updated
• Through profile links
• When users communicate through the platform
• When proposals or match requests are sent
• When profiles are shared
• When users search or filter profiles
• When users interact with matching features
• Automatically from devices and applications
• From authorized service providers supporting the operation of Asan Match

15. How We Use Personal Information

We may use personal information to:

• Create and manage accounts
• Verify users and matchmakers
• Create and manage matchmaking profiles
• Provide profile search functionality
• Apply search filters
• Display profiles according to privacy settings
• Provide partner-preference features
• Identify potentially relevant profiles
• Provide smart matching
• Generate matchmaking notifications
• Enable profile comparisons
• Enable controlled profile sharing
• Process proposal requests
• Provide communication features
• Manage clients
• Provide client access
• Provide support
• Protect platform security
• Detect fraud, spam, abuse, or misuse
• Investigate violations
• Maintain and improve the Service
• Diagnose technical problems
• Comply with legal obligations
• Protect users, Asan Match, M2Logix Software Company, and others

We do not sell personal data.

16. Profile Privacy and Visibility

Asan Match may provide privacy and visibility options depending on the profile type and available features.

These may include:

• Profile visibility to eligible platform users
• Limited profile visibility
• Blurred or hidden photographs
• Profile visibility following approval
• Profile sharing by a matchmaker
• Controlled profile links
• Restricted client access

The exact information displayed to another user depends on the profile's settings, user type, platform workflow, and applicable feature.

Private phone numbers and direct contact information are not intended to be automatically disclosed to unrelated users merely because a matchmaking profile exists.

Users and matchmakers should carefully review profile information before sharing it.

17. Sharing of Personal Information

We may share personal information only where reasonably necessary for the Service, where permitted by law, or where the user has authorized the disclosure.

17.1 Matchmakers and Matchmaking Participants

Profile information may be made available to:

• Verified or authorized professional matchmakers
• The matchmaker managing a profile
• Authorized clients
• Relevant parties involved in a matchmaking request
• Other users permitted to view a profile according to its privacy settings

The amount of information visible may depend on profile settings, approval status, user roles, and the matchmaking workflow.

17.2 Service Providers

We may use service providers to support functions such as:

• Cloud hosting
• Data storage
• Application infrastructure
• Authentication or OTP delivery
• Notifications
• Email or communication services
• Analytics
• Crash reporting
• Security
• Customer support
• AI or automated data processing
• File or image storage

Service providers are expected to process information only as necessary to provide services to Asan Match and subject to applicable contractual, security, and confidentiality obligations.

17.3 Affiliates and Corporate Transactions

Information may be disclosed to companies under common ownership or control where reasonably necessary and legally permitted.

If Asan Match or its business is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.

17.4 Legal and Safety Disclosures

Information may be disclosed where reasonably necessary to:

• Comply with applicable law
• Respond to a valid court order
• Respond to lawful government requests
• Protect the rights or safety of users
• Investigate fraud
• Prevent abuse
• Protect the security of the Service
• Establish, exercise, or defend legal claims

18. Legal Bases for Processing

Where GDPR, UK GDPR, or similar legal-basis requirements apply, we may rely on one or more appropriate legal bases depending on the processing activity.

Consent

Where you voluntarily provide information or agree to particular processing.

Explicit Consent

Where required for processing special-category information, such as religious beliefs.

Performance of a Contract

Where processing is necessary to provide a service requested by you or perform our contractual obligations.

Legitimate Interests

Where processing is necessary for legitimate business or security purposes and those interests are not overridden by your applicable privacy rights.

Examples may include:

• Protecting the Service from fraud or abuse
• Improving platform security
• Maintaining service functionality
• Supporting users
• Understanding technical performance

We do not rely solely on legitimate interests to process special-category religious data where applicable law requires an additional legal condition.

Legal Obligations

Where processing is necessary to comply with applicable law.

Protection of Vital Interests or Other Lawful Grounds

Where permitted and relevant under applicable law.

The appropriate legal basis depends on the specific processing activity and jurisdiction.

19. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing the Service, maintaining security, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information.

For example:

• Active account information may be retained while the account remains active.
• Active matchmaking profiles may remain stored until deleted, deactivated, or otherwise removed.
• Proposal and communication records may be retained for operational, dispute-resolution, fraud-prevention, or safety purposes where reasonably necessary.
• Technical and security logs may be retained for security, diagnostics, fraud prevention, and system integrity.
• Certain records may be retained where required by law.
• Deleted information may remain temporarily in secure backups until backup systems are overwritten according to operational backup cycles.

When personal data is no longer reasonably required, we will delete, anonymize, or otherwise securely dispose of it in accordance with our applicable procedures and legal obligations.

20. Account and Profile Deletion

Users may request deletion of their profile, account, or personal information, subject to applicable law and legitimate retention requirements.

A deletion request may be submitted through:

• Any account deletion functionality made available within the App; or
• Asan Match support at support@asanmatch.com

Where an account is deleted, personal information associated with that account will be deleted or anonymized unless retention is reasonably necessary or legally required for purposes such as:

• Fraud prevention
• Security
• Abuse investigations
• Dispute resolution
• Financial or transactional record requirements
• Compliance with law
• Establishing, exercising, or defending legal claims

Deleting an account may not immediately remove information from backup systems. Backup copies may remain until they are overwritten through normal secure backup cycles.

Deleting an account does not require a user to continue using the Service.

Clients whose profiles are managed by matchmakers may also contact their matchmaker or Asan Match to request appropriate access, correction, or deletion.

21. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent
• Withdraw explicit consent for sensitive information where applicable
• Request a portable copy of eligible information
• Ask for information about how your data is processed
• Exercise applicable rights relating to automated processing
• Lodge a complaint with an applicable data protection authority

These rights are not absolute and may be subject to legal exceptions.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

We may need to verify your identity before processing certain privacy requests.

22. Data Security

Asan Match takes reasonable administrative, organizational, and technical measures intended to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction
• Fraudulent access

Security controls may include authentication, access restrictions, monitoring, secure communications, and other safeguards appropriate to the relevant system and risk.

No digital system, application, database, or internet transmission can be guaranteed to be completely secure.

Users are responsible for protecting their own login credentials, PINs, devices, OTPs, and account access.

Users should never share an OTP, password, PIN, or other authentication credential with unauthorized persons.

23. Data Breaches and Security Incidents

If Asan Match becomes aware of a personal data breach or security incident, we may investigate and take appropriate technical and organizational measures.

Where applicable law requires notification to affected individuals, authorities, or other parties, we will make such notifications in accordance with the applicable legal requirements.

24. International Data Storage and Transfers

Asan Match may use infrastructure or service providers that process or store information in countries other than the country in which a user resides.

Where personal information is transferred internationally, we will take appropriate measures required by applicable law.

Where GDPR or UK GDPR applies, international transfers may be supported by legally recognized mechanisms such as:

• Adequacy decisions
• Standard Contractual Clauses
• Appropriate contractual safeguards
• Other lawful transfer mechanisms available under applicable law

Use of Asan Match does not by itself replace any legally required international data transfer safeguard.

25. Notifications and Marketing Communications

Asan Match may send:

• Proposal notifications
• Match notifications
• Smart matching notifications
• Account or security notifications
• Service announcements
• Support communications
• Important platform updates
• Promotional communications where permitted

Operational and security messages may be necessary for the Service.

Where promotional communications are optional, users may opt out through the method provided in the message, application settings where available, or by contacting us.

Opting out of promotional messages may not stop essential account, security, transactional, or service communications.

26. Cookies and Similar Technologies

Our websites or web-based features may use cookies, local storage, or similar technologies for purposes including:

• Authentication
• Remembering preferences
• Security
• Fraud prevention
• Performance
• Analytics
• Improving user experience

Available browser or device settings may allow users to manage certain cookies or tracking technologies.

Disabling essential technologies may affect Service functionality.

27. Third-Party Links

Asan Match may contain links to third-party websites or services.

We are not responsible for the privacy, security, content, or practices of third-party services that are independently operated.

Users should review the privacy policies of third-party services before providing personal information to them.

28. Children's Privacy and Age Restriction

Asan Match is intended only for individuals who are legally eligible to use matrimonial services and are 18 years of age or older.

We do not knowingly permit minors under 18 to create matchmaking accounts or profiles for themselves.

If we become aware that personal information of a child has been collected in circumstances where such processing is not permitted, we may take appropriate steps to remove the information.

If you believe information relating to a minor has been improperly submitted, please contact us.

29. Matchmaker Responsibilities

Professional matchmakers using Asan Match are expected to handle client information responsibly.

Matchmakers should:

• Obtain appropriate authorization before creating a client profile
• Avoid uploading false or misleading information
• Protect client confidentiality
• Avoid publicly sharing private contact information without authorization
• Use profile information only for legitimate matchmaking purposes
• Respect client requests concerning profile correction or removal
• Avoid copying, exporting, or using another matchmaker's client data for unauthorized purposes
• Follow applicable privacy and data protection requirements

Asan Match may restrict or suspend access where the platform is misused or where privacy, security, fraud, or safety concerns arise.

30. Accuracy of Profile Information

Users and matchmakers are responsible for providing information that is accurate to the best of their knowledge.

Asan Match may provide verification, review, or approval mechanisms, but platform approval does not necessarily constitute independent verification of every statement contained in every matchmaking profile.

Users and families should carry out appropriate independent verification before making important personal or matrimonial decisions.

31. No Guarantee of Matchmaking Outcome

Asan Match provides technology and professional matchmaking collaboration tools.

We do not guarantee:

• A successful match
• Compatibility
• Proposal acceptance
• Engagement
• Marriage
• The accuracy of every user-submitted statement
• Any particular matrimonial outcome

Smart matching percentages and recommendations are informational matchmaking aids only.

32. Compliance With Law

Asan Match seeks to process personal information in accordance with laws applicable to its operations and users.

Where European Union GDPR, UK GDPR, or another jurisdiction-specific privacy law applies to a particular processing activity, additional rights and requirements may apply.

References to international privacy laws in this Policy do not mean that every such law applies to every user or every processing activity.

33. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to the Service
• New features
• Changes in data processing
• Security improvements
• Legal or regulatory developments
• Operational changes

The updated version will be published through the App, website, or another appropriate channel.

The “Last Updated” date at the top of this Policy will indicate when the Policy was most recently revised.

Where required by applicable law, we may provide additional notice or request renewed consent for material changes.

34. Contact Us

Asan Match is a product of:

M2Logix Software Company

Asan Match
Office No. 208, Eden Center
Jail Road, Lahore, Pakistan

Privacy & Support Email:
support@asanmatch.com

General Email:
info@asanmatch.com

Website:
https://asanmatch.com

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or want to request correction or deletion of personal information, please contact us using the details above.

35. Acknowledgement

By using Asan Match, you acknowledge that you have had the opportunity to review this Privacy Policy and understand how personal information may be collected, used, processed, shared, protected, and retained as described above.

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